HomeCompany AnalysisGreen Tiger: Eco Market, Restaurants, and Delivery

Green Tiger: Eco Market, Restaurants, and Delivery

Topic: Company Analysis
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Lean Business Model Canvas Green Tiger: Eco Market, Restaurants, and Delivery Date:
PROBLEM
List the top three problems your product/service is addressing.

  • Fast food is easier to access than healthy options, though a balanced diet is becoming an increasing trend.
  • Vegans have to drive long ways to purchase a variety of food for adhering to a balanced diet.
  • Purchasing healthy and vegan products may present a challenge for physically disabled or sick people.
 SOLUTION
What are the top three features of your product/service?

  • An affiliated chain of offline stores proposing a variety of health and vegan food, including rare options, will be established.
  • All the stores are supplemented with cozy restaurants, where it is possible to spend a pleasant evening or take away cooked dishes from the food in stores.
  • Quick delivery of products from stores and restaurants to the customers’ doors will be implemented.
 UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is different and worth buying?Green Tigeris aimed to make healthy and vegan food and its variety easily accessible for everybody.		 COMPETITIVE ADVANTAGE
What about your product/service means that it cannot be easily copied or bought?

  • Green Tigerpresents an analog of usual supermarkets with a huge variety of products, but all the items are healthy.
  • A combination of stores, restaurants, and delivery in one business
  • Cooking dishes in restaurants from the food selling in stores, Green Tiger allows customers to try unique food items before purchasing them. This model also provides clients with ideas on recipes, as rare food items are difficult to be cooked for the first time.
 CUSTOMER SEGMENTS
Who are the target customers?

  • People of all ages with medium and higher income, who are interested in keeping fit and adhering to a healthy diet.
  • Customers, who have different eating habits and stick to ethical considerations in this regard, such as vegetarians, vegans, fruitarians, rawatarians, and other variations.
  • Physically disabled people and residents of remote areas.
KEY METRICS
What are the key activities that must be measured?

  • Delivery time and distance
  • Customer traffic
  • Customer loyalty (Keenan, 2020)
  • The average shopping bill
 CHANNELS
What are the pathways to customers?

  • Gyms
  • Blogs on keeping fit, healthy food, and adhering to vegan and other diets
  • Targeted advertisement in related applications, such as calorie calculation, training, and others.
COST STRUCTURE
What are the customer acquisition costs, distribution costs, human resources costs, additional costs?Customer acquisition cost: 2$ per client
Distribution cost: products purchase, logistics, warehousing.
Human resource cost: salaries of employees
Amortization
Marketing
Taxes
(Comparison between retail and e-commerce cost structures, n. d.).		 REVENUE STREAMS
What is the revenue model, the lifetime values, the revenue, the gross margin?Revenue model: product sales, restaurant services, delivery.
Customer lifetime values
Revenue: the total profit for a year
Gross margin: clear profit for a year
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Product Market

The fact that fast food is easier to access prevents a great number of people from adhering to a healthy and balanced diet. It causes multiple challenges, such as significant time expenditures on shopping, for individuals interested in this issue, and Green Tiger is intended to provide a sufficient solution.

References

Comparison between retail and e-commerce cost structures for a $150 apparel piece. (n. d.). The Geography of Transport System. Web.

Puri, H. (2019). Understanding customer lifetime value in retail. MIQ. Web.

Keenan, M. (2020). The 5 most important business metrics every owner should track. Cyfe. Web.