The CrossFit Company Overview

Topic: Company Missions
Words: 577 Pages: 2

The CrossFit Company is privately owned that has achieved massive growth over the past seven years. Training programs offer beneficial results since they are effective and focused on the satisfaction of special needs. They are meant to serve clients with diverse body types, and mental and physical needs. It is designed to enhance full-body fitness for any interested individual. Gym members are involved in activities that enhance overall body functioning (Gianzina & Kassotaki, 2019). Instead of providing stationary bikes and machines that isolate muscles, the company offers an open space with a high ceiling, rubber floor, as well as beneficial equipment including barbells, jump ropes, and kettlebells. It ensures full-body fitness through encouraging exercises such as weightlifting, pushups, and skipping. This paper explores the benefits of CrossFit programs and their role in the promotion of fitness.

The CrossFit program offers outstanding services to clients since it has customized its objectives to enhance clients’ satisfaction. Unlike other programs and traditional clubs, this company is determined to promote both physical and mental fitness. It discourages its members from working out in solitude but instead promotes a sense of community and strong teamwork. They practice together where they praise and cheer up each other to offer emotional support (Klimek et al., 2018). This facilitates the establishment of a positive relationship between members where they develop a culture of supporting one another.

The sense of camaraderie tends to extend beyond the training sessions to other social and community activities. Every member gains interest in the well-being of others resulting in the creation of a favorable environment. Moreover, competent trainers ensure that members are provided with the necessary tools and guidance to support the program (Klimek et al., 2018). The CrossFit organization certifies every trainer to ensure the development of necessary skills and knowledge and offer desirable services. They are expected to attend the CrossFit training program annually where successful trainers are awarded a competency certificate. Knowledgeable trainers support the achievement of the set objective and improve the quality of service to clients. These trainers have the necessary skills and talents to identify the special needs of every member and offer the right piece of advice. This makes it possible to achieve the best outcome in the gym and ensure that everyone is supported well.

The company ensures that everyone achieves the required physical fitness within a short period. This explains why all its programs are highly effective. Notably, almost all fitness regimes are intense to facilitate the achievement of desired results as fast as possible. Unlike the traditional programs, some of the rigorous techniques presented by the company are adopted from law enforcement and military agency programs (Gianzina & Kassotaki, 2019). This means that members acquire beneficial physical fitness within a short period. Moreover, members gain endurance and become better placed to participate in intense competitions such as the marathon. Its effectiveness has influenced the company to gain a positive image and reputation from the public.

In conclusion, CrossFit programs come with many benefits to clients since they serve diverse needs. It has realized impressive results and a huge following because of its effectiveness. By considering all body types during the establishment of exercises, the company has managed to offer satisfactory services to every member. Moreover, it makes the program as entertaining and interactive as possible to support teamwork and the development of a community sense. This has made it become one of the fastest-growing and beneficial programs in the U.S.


Gianzina, E. A., & Kassotaki, O. A. (2019). The benefits and risks of high-intensity CrossFit training. Sport Sciences for Health, 15(1), 21-33. Web.

Klimek, C., Ashbeck, C., Brook, A. J., & Durall, C. (2018). Are injuries more common with CrossFit training than other forms of exercise? Journal of Sport Rehabilitation, 27(3), 295-299. Web.

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