Procter & Gamble Company’s Change Management

Topic: Company Analysis
Words: 661 Pages: 2

Company History

In 1837 James Gamble and William Procter founded Procter & Gamble (P&G); it grew to be a multinational consumer goods company. The company has maintained steady growth throughout its history due to its broad product portfolio and aggressive marketing. Today, P&G is the world’s largest advertiser, and its products can be found in over 180 countries (P&G, n.d). Some of the company’s most popular brands include Tide, Crest, Gillette, Pantene, Charmin, Bounty, and Pampers.

How P&G Manage Change

Procter & Gamble is a world-class company with a long history of successfully managing change. One of the keys to their success is the ability to strategize and plan for change before it happens. They also use social networks to help disseminate information quickly, and culture plays a key role in reinforcing their values and commitment to change. Leadership at P&G is highly decentralized, and the company is organized into business units that operate semi-independently (Principle of management, 2015). This structure allows for a great deal of flexibility and innovation at the local level while still maintaining a unified global brand.

P&G has also been very successful in motivating its employees to achieve results. The company is known for its rigorous performance reviews and its high standards for excellence. In addition, P&G offers a variety of career development opportunities and encourages employees to take on new challenges. Communication at P&G is also highly effective; the company has developed a strong culture of transparency, which allows employees to share information freely across all levels of the organization.

P&G Expanding into New Markets

Procter & Gamble has indeed expanded into new markets; they have done this in part through the use of social media. For example, they used Facebook to target Spanish-speaking mothers living in the United States. This was a successful strategy because it allowed them to connect with potential customers in a way that was personal and relevant to them. Additionally, P&G has relied on decision-making algorithms to help them make informed decisions about which products and services to offer in which markets (Principle of management, 2015). This has been successful for them as it has allowed the company to assess customer needs and desires more accurately.

P&G has been able to successfully expand into new markets due to its ability to create a centralized organizational structure. This structure allows the company to maintain consistency in its branding and marketing efforts while also allowing for some localization to better cater to the needs of specific regions (Akparep et al., 2019). Similarly, P&G’s focus on innovation has helped it stay ahead of the curve and continue expanding its product offerings. By continually innovating and developing new products, P&G can appeal to a wider range of consumers, ultimately helping it grow its market share.

Procter & Gamble company has been able to maintain growth by diversifying its product line and by expanding its market share in emerging markets. The company’s diversification into new product categories has helped it to weather economic downturns and recessions. For example, the company’s expansion into the beauty industry has allowed it to continue growing even as demand for its core products, such as soap and detergent, declines (P&G, n.d). Meanwhile, the company’s growth in emerging markets such as Latin America and Asia has helped it to offset slower growth in developed markets. In particular, the company’s focus on selling premium brands in these regions has helped it to attract high-income consumers who are willing to pay a premium for quality products.

P&G as World Class Organization

Procter & Gamble has been a world-class company for many years. One of the reasons is that they have always been willing to change. Another reason is that they are very good at marketing their products (P&G, n.d). They know how to target different markets and how to appeal to different consumers. In addition, they are always looking for new ways to improve their products and make them more appealing to consumers.


Akparep, J., Jengre, E., & Mogre, A. (2019) The influence of leadership style on organizational performance at TumaKavi development association, Tamale, northern region of Ghana. Open Journal of Leadership, 8, 1-22.

P&G. (n.d). Innovation. Web.

Principle of management. (2015). Chapter 12 and 15. Library Publishing.

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