The quality of customer service and the satisfaction of the latter play a big role in the success of the banking system. A study of banks A, B, and C showed that all three are actively working on integrating the paths provided by artificial intelligence for their advancement and also on rewarding significant customers more. Based on this, increasing significant customer benefits and employing an advanced customer self-care system should be used to improve the performance of the bank at the research center.
With the rapid development of today’s technologies, the bank needs to step up and improve its customer reward system. Examining other banks has brought to the fore their exceptional care for loyal customers. To improve the level of customer service, it is necessary to provide more diverse premium benefits to valuable customers and to actively find other ways for them to benefit (Vieira and Sehgal 313). Such practices significantly contribute to gaining even more loyalty from already loyal customers and are also used as a marketing ploy to attract new customers.
Employing artificial intelligence on the example of other surveyed banks is of great benefit to the banking system by activating self-care customer service. Growing customer demand in the digital age is noticeably good for self-care as it increases customer satisfaction with banks and reduces operating costs as customers themselves will do what a bank employee typically does (Vieira and Sehgal 314). Such an approach is very beneficial for the bank as it receives a double benefit and significantly improves its performance.
Most of the ways the bank’s customer service is related to technology and artificial intelligence and therefore, it is necessary for the research bank to pay proper attention to this. It is effective to use logos to convince the audience about the mentioned. The latter is because self-care effects, for example, can be monetized and applied accordingly as facts, which, on the other hand, would serve attaining the main target.
In conclusion, to improve the client services of the bank at the research center, it is necessary to prioritize important clients by the bank employees and to use technologies for self-care system improvement. This will allow all clients to serve themselves anywhere or at any time and at the same time enable the bank staff to devote energy to other vital issues such as retaining important clients and increasing their number.
Works Cited
Vieira, Armando, and Attul Sehgal. “How banks can better serve their customers through artificial techniques.” Digital marketplaces unleashed. Springer, Berlin, Heidelberg, 2018. 311-326.