TOMS established its entire business policies around promoting social and ethical good. For every product sold, the company gives away another one to someone in need. It also provides the poor with other commodities such as sunglasses, coffee, and clothing. The company also uses hybrid organizations and B Corporations to further its social impact (Mycoskie, 2018). Furthermore, TOMS has also expanded its giving globally in diverse areas, including nutrition, healthcare, and education.
The Body Shop has always been a company that cares about more than just profit. They were committed to being cruelty-free and sourcing their ingredients and materials ethically from their early days. Over the years, they have directed their efforts to promote social good through initiatives like their Community Fair Trade program (Mycoskie, 2018). Today, they are an industry leader in promoting ethical and social good and are setting an example for other companies to follow.
Socially conscious policies benefit an organization by improving its public image and reputation. In today’s increasingly interconnected and international world, consumers and other stakeholders are increasingly interested in knowing whether the organizations they work with behave responsibly and ethically (Yu & Mulugeta, 2019). By adopting socially conscious policies, an organization can signal to its stakeholders that it is committed to operating in a socially responsible manner. Other benefits of adopting socially conscious policies include improved employee morale and motivation, attracting and retaining top talent, and building stronger relationships with key stakeholders.
One socially responsible policy that the SNHU Pet Supply Company could implement is to source its products from suppliers that adhere to high ethical and environmental standards. This would benefit the company by helping to improve its public image and reputation and potentially reducing the costs associated with sourcing and manufacturing its products (Yu & Mulugeta, 2019). Consumers would also be assured that the products they purchase do not contribute to unethical or environmentally damaging practices.
Mycoskie, B. (2018). Giving is our future. In the GuruBook: Insights from 45 pioneering entrepreneurs and leaders on business strategy and innovation (1st ed., 16–19).
Yu, H., & Mulugeta, M. (2019). How a socially responsible company continue its success: A case of the shoes brand solerebels.