The definition of “IDEA”
Often, an idea is identified with a suddenly productive thought. However, such a commonly used definition is fundamentally wrong. In simpler terms, the idea plays the role of active principles of explaining phenomena, finding new ways to solve problems. The latter circumstance is significant for the sales field because any transaction should begin with the search for productive ideas aimed at solving the problems of customers at better meeting the needs and needs of people. The idea is of great importance because the whole work starts with it. An original and correctly constructed thought moves the work only forward. The idea is fundamental when writing a proposal, as it expresses the main goal pursued in work. Furthermore, through a detailed study of the idea, the primary audience that the work is aimed at can be deduced. Examples of business ideas can be producing and promoting workwear that protects against severe weather conditions, designed specifically for seafarers. Besides, creating a network of vending machines selling hot drinks in shopping or business centers or creating a copy center that provides printing from a file or photocopying services.
What to do if the client shows complete indifference
If the client shows complete indifference, do not get upset and take this behavior personally – this is a typical mistake of an insufficiently experienced seller. Ask open-ended questions to clarify the client’s motivation and their goal, and the planned outcome of the transaction (Ferreira, 2017). This tactic will allow directing the conversation in a constructive direction, getting the required necessary attention, and maximum client involvement.
Of course, it is not easy to deal with indifference on the part of customers, but the situation can be changed in the advertiser’s favor by demonstrating genuine involvement in the client’s problems and interest and understanding of the specifics and nuances of their business. The accurate tool to combat indifference is to be not just a solution seller but a consultant who speaks to a potential client in the same language and the same value system. It is necessary to show the client positive long-term prospects from the deal.
Reference
Ferreira, T. S. (2017). Motivational factors in sales team management and their influence on individual performance. Tourism & Management Studies, 13(1), 60-65.