Walt Disney Company’s Functions of Management

Topic: Management
Words: 869 Pages: 4


The abbreviation the POLC functions refer to the description of the planning, organizing, leading, and controlling that are the essential components of the manager’s profession and responsibilities. It is possible to make significant changes using these four functions that contribute not only to the growth and development of the company but also to the positive changes in society in general. Planning supposes articulation of the company’s strategy, creating the plan to achieve the corporate goals, setting objectives, and defining the company’s mission and vision. Organizing supposes allocating resources, job design, and formulating the company’s structure. Leading supposes communication and motivating employees. Controlling is evaluating the results, correcting mistakes, and working according to the standards (Bateman, Snell, & Konopaske, 2020). All these components are critical to the adequate functioning of the company.

Walt Disney POLC Functions

Walt Disney produces children’s movies, and the company’s target audience determines how managers work. It is impossible to create a film or animation that provides children with age-appropriate, high-quality and entertaining content without the practical cooperation between different company units. For instance, the movie’s production is the cooperation between directors, actors, animators, stylists, staff, etc. Therefore, the manager must organize their actions to pursue the same goal. Planning the work starts with elaborating on the scenario, finding the cast, and creating dresses and backgrounds. Organizing is the combination of the efforts to separate units into one process. Leading is critical because managers should establish prolific communication between all employees and preserve their stable motivation to work. Control is the last vital part of the management process because it ensures that the movie production corresponds to all standards.

Company Overview

Walt Disney Company has several divisions focusing on different content for various audiences. For example, Walt Disney Studios is the company’s primary division led by Alan Bergman. It works with the production of movies and animations. International Content and Operations Group work with the localization of the content in different regions, which is critical for the international company. The distribution of the movies is further in Latin America, Europe, the Middle East, India, and Pacific Asia. Rebecca Campbell is the SEO in this group. ESPN and Sports Content is also a division of the Walt Disney Company, and it works with sports content. James Pitaro is the head of this division. Disney General Entertainment Content focuses on producing television content and broadcasting in the United States. The leader of this department is Dana Walden.

Walt Disney Company is one of the most well-known American entertainment companies specializing in animated movies and films for children. It was established in the 1920s and was always an essential part of cultural life in the United States. The vital detail is that the production of the Walt Disney Company has global popularity. Its mission statement is connected with the desire to entertain, inform and inspire people internationally using the power of storytelling, people’s creativity, and innovative technologies. They make Disney the world’s premier entertainment company. The company’s vision statement is the promotion of the values of Disney and making it the most prolific and influential entertainment company in the world. The importance of the company is storytelling, community, education, quality, optimism, and innovation they promote in their products.

Strategic Planning (Goal, Manager & Power)

The strategic goal of the Walt Disney Company is to create culturally appropriate content that promotes diversity and inclusion among children, who are the target audience of the movies. Alan Bergman is the chairman who is responsible for Disney Studios Content. He controls the content that all studios that belong to the Walt Disney Company produce. Even though not all studios create movies and animations only for children, and there are movies for different age groups, the principles of diversity and inclusion are still preserved. For example, the film from the Marvel series features the elements of inclusion and diversity. It is possible to find protagonists of all colors, nationalities, ages, and genders. There is an emphasis on showing that society is not homogeneous and that all people are essential.

Tactical Planning (Goal, Manager & Power)

Walt Disney could expand significantly to the Asian market, and it does not only suppose selling movies and animations but also opened production studios there and used the broadcasting time on television. Moreover, it is possible to increase public interest in the upcoming movies in advance to increase the popularity of the content produced by Walt Disney. For example, it is possible to enhance the presence of the protagonists from the Avatar series before the actual release of the next Avatar movie. Peter E. Murphy is responsible for the long-term tactical decisions of the Walt Disney Company.

Operational Planning (Goal, Manager & Power)

Therefore, opening production studios and using the local TV channels for broadcasting are steps to pursue the tactical goal of expansion in the Asian market. Constructing new thematic parks in Asian countries where the company is not fully represented is an example of operational planning. For instance, the entertainment park can combine the elements of Asian culture and Disney aesthetics to create a unique product. Bob Chapek is the current Chief executive officer (CEO) of the Walt Disney Company, who is responsible for operational planning.


Bateman, T. S., Snell, S., & Konopaske, R. (2020). Management. McGraw-Hill Education.

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