Google’s Innovation and Management Practice

Topic: HR Management
Words: 961 Pages: 2


Google LLC is one of the world’s most successful and influential companies. The company deals in consumer electronics, cloud computing, computer software, quantum computing, e-commerce, and search engine technology. Over the years, the organization has grown to be the best in data collection and technological advantages in artificial intelligence (Worstall, 2013). Larry Page and Sergey Brin established the entity on September 4, 1998, when they were both pursuing their doctoral degrees in computer science at Stanford University in California (Nussbaum, 2011). Today, the company has expanded and diversified its global business. It has paved the way for creativity and innovation worldwide by expanding its operations internationally. Google is thus an appropriate firm to use as a standard for excellent management practices. It has consistently produced positive improvements and maintained a stellar record over the years.


Google has implemented many management practices into its mission and vision statements to achieve this success and global recognition. For instance, compensation is one of Google’s management principles that they apply to ensure their staff is happy and productive. Though their pay is not the highest in the industry, they are high enough to keep their staff happy and engaged, boosting the company’s productivity (About Google, our culture & company news, n.d). The value of collaboration is another management principle that Google upholds. For example, the company’s culture promotes in-house entertainment opportunities for its staff (Anthony, 2009). Additionally, the company’s mission statement guarantees job security for all employees, embracing the stability of people tenure in management concepts. To help them break up the monotony, the company encourages employees to move about the corporation laterally (Cook, 2012). This keeps the employees from getting locked in a single department, which lowers staff turnover. As a result, Google is one of the greatest businesses to use as a benchmark for excellent management practices.

Mission and Vision

In its mission statement, Google highlights the importance of improving quality of life by facilitating knowledge sharing. Google states that its mission is “To organize the world’s information and make it universally accessible and useful” (About Google, our Culture & Company news, n.d). The vision statement is “To provide access to the world’s information in one click” (About Google, our culture & company news, n.d). The company had a well-structured plan through which people are engaged through the internet with speed. Development such as Google Meetings are initiatives deployed to foster the company’s mission and vision as they provide platforms through which people can instantly share expertise despite their geographical location. The provision of websites has also helped people to search and access details on various topics.

Strategic Management Plan

Leadership and management play a vital role in every business’s success. Google has a highly skilled top-level management team for critical decision-making. The executive formulates and executes strategies and shapes them to meet the company’s goals and objectives without compromising any stakeholders, such as employees or the consumer (Nussbaum, 2011). The company used the traditional leadership theory in which more focus is directed to the results rather than who implements the plan. The philosophy used by the company is to create the happiest, most productive workplace in the universe (About Google, our culture & company news, n.d). For instance, the management has introduced free perks for its workforce. This program offers various well-being services such as gym and haircuts without pay.

Organizational Culture

The organizational culture of a firm is essential in promoting growth. In Google, the management team, through their roles, directly influences the business organizational culture. The company leadership defines its values, goals, and corporate practices. A well-developed culture exemplifies positive traits that contribute to performance improvement. The Google executive members, for instance, have sought to trust by building effective communication channels within the company (Worstall, 2013). They have created a free environment where everyone can express their opinion on the company’s operations, including any creative ideas. These measures by the leadership team have enhanced the establishment of a positive culture.

Decision Making

Decision-making is a role precisely preserved for the management team in every company. Google’s development and success have been majorly due to the quality of the decisions made by the leadership. The principle of ethics should always be upheld when settling on various decisions to ensure they are humanly and morally upright. The executive, for instance, has ensured as one browses through various websites, their privacy is ensured by ensuring that third parties do not access an individual’s details (Nussbaum, 2011). Another example is how the search tool provides factual and scientifically proven answers to all in Google’s language.

Principles of Ethics

Google’s top management must make decisions for the greater good, not self-interest. They ought to uphold their ethical standards whenever executing their roles. The best demonstration of the ethical standards in the company is how they manage the employees. The company works with Maslow’s theory, where they respect the rights (Anthony, 2009). The workers are given adequate time to grow themselves and meet their needs privately and with their families. Fortune magazine, for instance, ranked Google Inc has the company that provides the best environment for its workforce (Anthony, 2009). The company’s adverts are also streamed to meet all ethical considerations.


Google’s human resources are built through internal and external recruitment. Skilled personnel are hired to meet the workforce’s demands. The department also has promotions and transfers of its employees within the organization (Cook, 2012). These provide the workers with an opportunity to develop their skills and career. The company has a reward system that recognizes new creative ideas and talents (Cook, 2012). The fascinating concepts of the company are how employees have a flexible work schedule that gives them freedom and respect and empowers them to strive towards meeting the set goals.


About Google, Our Culture & Company News. (n.d.). Web.

Anthony, S. D. (2009). Google grows from within. Forbes. Web.

Cook, J. (2012). How Google motivates their employees with rewards and perks. HubPages. Web.

Nussbaum, B. (2011). Google’s greatest innovation may be its management practice. Web.

Worstall, T. (2013). Lessons from Google’s management style. Web.

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