Estee Lauder Companies’ Transition to Online Business

Topic: E-Commerce
Words: 304 Pages: 1

The COVID-19 pandemic has become a significant challenge for the world, and all businesses are forced to adapt to new conditions. Estee Lauder Companies is not an exception, and this organization faces difficulties moving online because the change is slow. Scientific evidence demonstrates that this and other businesses should focus on artificial intelligence (AI) and train their employees to facilitate the transition to online business.

One should explain that moving online is a leading response to the crisis. According to Baig et al., remote working levels skyrocketed internationally, while the information services sphere faced an increase to 84% (3). Education and health services have faced the lowest rise in remote working levels to 36% (Baig et al. 3). Thus, it is a significant disadvantage that Estee Lauder Companies experiences difficulties with the transition, which denotes that specific interventions are needed. Firstly, it is possible to implement AI solutions to show that remote working can be beneficial. Baig et al. indicate that AI can promote employees with data analysis assistance and decision-making support (4). Secondly, it is essential to organize training sessions for employees to make them understand the necessity of remote working (Ofosu-Ampong 77). As a business analyst, Bob admits that “training sessions will bring positive outcomes because this intervention will improve employees’ engagement and motivation to promote the change faster.” Consequently, this two-fold solution can address the problem and bring positive social impacts.

In conclusion, the essay has demonstrated that Estee Lauder Companies require specific interventions to facilitate the transition to online business operations. Implementing artificial intelligence solutions and organizing employee training seem appropriate solutions. These procedures should help the organization staff understand why it is important to move online and what advantages this step can bring. Thus, sufficient evidence demonstrates that the suggested interventions can help Estee Lauder Companies solve the problem.

Works Cited

Baig, Aamer, et al. “The COVID-19 Recovery Will Be Digital: A Plan for the First 90 Days.” McKinsey Digital, vol. 14, 2020, pp. 1-8.

Ofosu-Ampong, Kingsley. “Determinants, Barriers and Strategies of Digital Transformation Adoption in a Developing Country Covid-19 Era.” Journal of Digital Science, vol. 3, no. 2, 2021, pp. 67-83.

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