Brand Positioning and Its Role in Business

Topic: Branding
Words: 285 Pages: 1

Brand positioning is an ideology in the business market that demands a formational implementation approach mainly because of the resultant strategic management. The use of structured access over the disorganized path contributes to creating a sustainable competitive advantage. Taecharungroj et al. (2019) argue that analytical advancement in brand positioning is a tool in any organization since it contributes to developing crucial concepts in proficiency. One of the competencies fostered by the structured advent in character arrangement involves both domestic and external administration of the process. The internally based managerial operations encompass stimulators and inspirational acts, verification tools for the planned activities, and promoting efficient employee relations. The externally based administrative operations enshrine the strategic repositioning of the brand architecture, an indicator of the business’s growth objectives, and its communication strategy. Brand positioning is a pillar to the development of strategic management of an organization due to the integration of domestic and external administrative tools.

The competence of an organization depends on the effective monitoring and control of the dynamic business procedures. The progressive business operations that enhance competitive advantage engulf planning, analysis, implementation, and control. Ideally, the structural approach in brand positioning gears the development of aggressive advantages in a company. On the other hand, using an unorganized approach involves the lack of definitive business goals and objectives. Over the decades, globalization fostered the intensification of business competition. Therefore, a lack of concise business objectives limits an organization’s efficiency in competent service delivery. In this case, the disorderly approach poses a challenge in improving business competence than a structured approach in brand positioning. Apart from establishing a business identity, quality marketing initiatives render a definitive solution to the utilization of strategic management of an organization.


Taecharungroj, V., Muthuta, M., & Boonchaiyapruek, P. (2019). Sustainability as a place brand position: A resident-centric analysis of the ten towns in Bangkok’s vicinity. Place Branding and Public Diplomacy, 15(4), 210-228. Web.

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