Since Uber’s business strategy is entirely based on independent drivers, it can face many challenges. The company needs to take care of driver issues and challenges. Uber must control the driver’s qualification and whether he needs any clarification on how to use the Uber app, accept a customer, how efficiently he should use cards, etc. Uber must maintain perfect trust in the Drivers’ mindset as they are entirely independent. Customer satisfaction is also another factor when it comes to Uber’s business model. Uber must hire drivers in a very reliable and dignified way towards customers. Moreover, Uber must clarify any doubts, refunds, or any clarifications about the company to create a better connection between customers and Uber.
This type of Uber business faces many challenges in connection with lawsuits. As the owners are entirely different, and if something happens on the delivery or end side, Uber may not take this responsibility since it will be the fault of the end supplier, not Uber. This business model will benefit other companies if it meets all government regulations and customer satisfaction.
Ferrell, O. C., Fraedrich, J. & Ferrell, L. (2019). Business ethics. Ethical decision-making and cases. (12th ed.). Cengage.