Reverse logistics is when customers return products to the sellers or manufacturers for recycling or upgrading. Usually, in reverse logistics, after a customer receives an item, recycling or replacing the products requires reverse logistics. Notably, the end consumer initiates the supply chain process, followed by the distributor, and ends when the product gets to the seller or manufacturer (Gaustad et al., 2018). Many companies prefer incorporating reverse logistics in their supply chain model because it’s environmentally friendly and saves production costs. Apple Incorporation is an American global venture famous for making IPhone and other electronic gadgets. Apple is one of the representatives of green technology as it portrays the best example of reverse logistics.
Apple uses reverse logistics where its customers can return their defective Apple products under warranty for new models at a discount. Afterward, old gadgets can be repaired and re-sold in second-hand markets or recycled and used to manufacture new products (Gaustad et al., 2018). In addition, the manufacturer can strip the old devices and use the parts that are in good condition to manufacture the latest designs, which enables Apple to save on production costs and consequently save the environment from pollution. The reverse logistics system that Apple Inc. uses allows the company to maintain its dominance in manufacturing quality products, design innovation, customer support, reliability, and distribution (Ryen et al., 2018). Nowadays, consumers of Apple products have a better opinion regarding the company’s products due to how Apple has improved and tackled environmental issues. The reverse logistics of Apple Inc. have enabled the company to enhance expertise and, more so, satisfy its customers. Apple’s reverse logistics approach allows the company to perform environmentally friendly business while saving money on production costs.
Gaustad Gabrielle, K., Mark, Bustamante, Michele, Badami, Kedar. (2018). Circular economy strategies for mitigating critical material supply issues. Resources, Conservation and Recycling, 135, 24-33.
Ryen, E. G., Gabrielle, G., Babbitt, C. W., & Babbbitt, G. (2018). Ecological foraging models as inspiration for optimized recycling systems in the circular economy. Resources, Conservation & Recycling, 135, 48-57.