General Motors: The Marketing Campaign

Topic: Marketing
Words: 294 Pages: 1

DETROIT – General Motors aims to create promotional and marketing materials for its upcoming 2023 line of products. As part of its marketing campaign, the company plans on collaborating with local professionals in an effort to create content featuring the new models of vehicles. The creative campaign will engage in promoting the latest additions to the company’s lineup, including from brands such as Chevrolet, Buick, GMC, and Cadillac.

The GM’s efforts to attract local talent will involve hiring eight videographers and social media mavens to create promotional materials. The company will be shooting footage of the newest GM products both in studios and on locations throughout the United States. The campaign will enable individuals to promote themselves and their GM vehicles by using different types of media. Additionally, GM will be unveiling its lineup of models during the US Auto Show in Detroit.

The company allocates $1.5 million to its marketing campaign to create high-quality content, which will be shown at dealerships across the United States. The US Auto Show featuring 2023 vehicle models will be held in Detroit, Michigan, on August 18th-26th, 2022, at the COBO Center. The event will be subject to strict COVID-19 measures to protect public health and safety. More than 250 GM staff members are expected to attend the event in Detroit.

General Motors (NYSE:GM) is an international company which seeks to deliver safer and more sustainable ways for people to be mobile. The exemplary reliability of GM products stems from years of extensive research and development and billion-dollar investments. General Motors sells its vehicles under the Chevrolet, Holden, GMC, Buick, Baojun, and Cadillac brands. Additional information on the company, and its subsidiaries, can be found at

Alice Green
General Motors Corporation
P.O. BOX 33170
Detroit, MI 48232-5170

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