Introduction
Based on Gary Erickson’s organizational policy and business ideas, it can be presumed that he falls under the generation of Baby Boomers outlined by Zemke. The assumption could be informed by Erickson’s love for cycling, outdoor activities, optimism, and great food coupled with his desire for business and social responsibility that characterizes Baby Boomers.
Discussion
Erickson’s passion for advancing current products and his resolve to prosper demonstrates a true representation of this generation. The cohort also stimulated social changes such as the civil rights and feminism movements. By institutionalizing an employee-owned firm, Erickson created an inventive business model that incorporates environmental and social responsibility in all parts of the company. Just like most members of Baby Boomers, Erickson is fascinated by matters of environmental protection, supporting developing nations, and volunteering. Erickson’s company is anchored in five pillars, which encompass Business, People, Brands, Planet, and Community. He is also extremely concerned with employees’ job satisfaction, which is a characteristic of entrepreneurs from Baby Boomers. Finally, his necessity of establishing a balance between quality of life, hard work, and leisure also exemplifies the possible characteristics of Baby Boomers.
Conclusion
The case study illustrates that Erickson has numerous instrumental and terminal values, which are important to his company. Key values significant to him are having an exciting life, attaining a sense of accomplishment, social recognition, and being helpful, honest, and responsible. The work environment he has established for his staff infers a maxim of work to live rather than live to work despite being success-oriented. He demonstrates honesty by promoting an openness policy, shows the value of being responsible by encouraging environmental awareness, and demonstrates help by grit to launch support to developing countries.