Sometimes a company has to recall some product of theirs out of the market, and such situations often happen nowadays. Almost any kind of product may get under recall due to particular reasons. For example, a product may have insignificant defects, and others do not work as they are supposed to, or have functional disorders. Some items are not packed properly, or their using instructions are erroneous. Certain products may even be dangerous for consumers, which is a solid reason to recall them out of the market and reconsider their development and structure or assembling. Furthermore, it is not only the company’s duty to solve the problem, but the consumers’ responsibility to report that, as well.
The specific product recall of a dangerous product occurred on June 3. The Belgian engineering company named Kalorik had to recall their electric steakhouse grills, model Kalorik Pro 1500F (Consumer Product Safety Commission [CPSC], 2021). CPSC (2021) states that “incorrectly electroplated knobs on the grills can pose an electric shock hazard to users after the grill has fully preheated.” CPSC (2021) has received reports that five consumers suffered from electric shock. That is undoubtedly a good reason to recall such a product, so far as it can pose a significant danger for consumers’ health and even their lives. The company itself has not given any comments on the situation yet. However, the product is still available for buying on their website and other commercial websites, such as Amazon or Walmart (CPSC, 2021). Although Kalorik probably should have stopped realizing that product immediately and published some explanations along with their apologies. It is not only a matter of great importance for the life and health of the consumers, but it may as well inflict heavy damage to the company’s reputation.
The occasion requires the consumers who purchased electric steakhouse grills to act straight away. CPSC (2021) recommends immediately stopping using the preceding grills and contacting Kalorik to get a free repair kit. Kalorik contacts their customers directly, and anyone can appeal the support using their website. The firm can be contacted through direct messages on their Instagram profile, as well. As for the company’s website, there is a plain “Contact Us” link. Those who seek contact with the firm should use this link to fulfill an appeal form, including the reason for the appeal, the applicant’s name, and email address. Then there is a field for a detailed message regarding the issue, and the consumers should write it in and send a message to the company’s support team.
Kalorik’s Instagram profile provides additional contacts of the firm, including their email address and phone number. For consumers who are more forthright and not so patient, it is a great way to contact the firm and get the wanted answers. There is a chance that contacting the company through direct messages on their Instagram profile could be effective, too. An essential part of any business today is social media, so entrepreneurs usually pay much attention to the social media profiles of their companies, and Instagram is no exception. Therefore, messages received through such major social media must come into notice. It is wise for customers to leave a message on Instagram, especially for consumers who have suffered electric shocks because of defects of the product.
Another essential objective that consumers should complete is to share their experience with as many people as possible. They may post informative notes regarding the problem on their social media and ask other people to spread the information to warn others. Consumers may even record a video describing the incident they have had and showing the product they have purchased. The video can demonstrate the particular defects detected and the following consequences if there are any. Consumers who can repair the product themselves or at least show how to avoid any dangerous outcomes may share that, as well. If a consumer does not have any social media accounts, CPSC (2021) also suggests contacting their media specialist to learn more and share their experience. CPSC (2021) has various ways of getting to them for lifesaving information published on their website. It is wise to leave a comment for Kalorik, but it is also significant to let other people know of the possible danger.
The actions mentioned earlier on Kalorik’s electric steakhouse grills are applicable in other similar situations, as well. Any firm should shortly recall their product in case of any defects, especially those dangerous for consumers’ health. It is essential to act directly, contact the company to explain the problem, and spread the information among other people who may be potential consumers of a defective product. Customers should always have a critical view of the products they purchase. They should also be ready to express their position and share their experience if need be. Product recall is not wrong since it is never done to inflict damage to the company, but to discover its imperfections and help the company eliminate them and forewarn other consumers.
Reference
Consumer Product Safety Commission. (2021). Kalorik recalls electric steakhouse grills due to shock hazard (recall alert). Web.