In its business promotion, Apple utilizes characteristic strategic factors designed to maintain sales sustainability. Firstly, according to Tien (2020), the company has a tough marketing policy aimed at covering a limited market niche. This initiative is designed to provide targeted products not to all consumers without exception but to those who are willing to pay for luxury goods. This segmentation, coupled with a focus on one core product, the iPhone, allows the corporation to reinforce its brand value, thereby achieving a competitive advantage.
Secondly, as a mechanism to strengthen its market presence, Apple uses strategic decisions aimed at enhancing its team practices. Podolny and Hansen (2020) evaluate the company’s structure and note the advanced collaboration system both between individual units and between outlets and assembly points globally. By stimulating a high corporate culture, the company builds its workflow through flexible and innovative algorithms that allow it to respond timely to such critical market factors as demand dynamics or price fluctuations. As a result, the Apple team works seamlessly, and there are no gaps in individual operational processes, which contributes to eliminating planning errors or performance failures.
Finally, one of the most important strategic factors that can be traced in Apple’s business is building brand loyalty. As Greg (2020) states, due to marketing success achieved through effective interaction with target buyers, the company does not need additional advertising investments, as is necessary for other digital organizations. Consumer loyalty, formed through years of innovative work and continuous production optimization, helps the corporation maintain a consistently high sales bar by meeting customer expectations. Therefore, loyalty is a factor that largely reflects the productivity and market success of the brand.
References
Greg, R. (2020). Strategic review on Apple Inc marketing in the United States of America. Journal of Marketing and Communication, 3(2), 47-61.
Podolny, J. M., & Hansen, M. T. (2020). How Apple is organized for innovation. Harvard Business Review. Web.
Tien, N. H. (2020). International distribution policy comparative analysis between Samsung and Apple. International Journal of Research in Marketing Management and Sales, 2020(1), 24-27.