Introduction
There have been advanced innovations stimulated and enhanced by the smartphone and the data connectivity globally by 2015. Uber services have developed due to this technology, and it has been a five-year-old start-up. It has enabled individuals to order car-sharing services via new-ride sharing services or Zip car via mobile app (Kanter & Fox, 2017). This paper discusses assessing Ubers’ position, the stakeholders involved, and the challenges associated with these services.
The company had acquired a pre-IPO market valuation by mid-2015 of $50 billion, operating in 58 countries and 311 cities. Despite its great success and scale, Uber has often found itself to be involved in controversy and with resistance from a range of broad unhappy stakeholders. These stakeholders include; drivers, competitors, regulators, and even some partners and customers across the United States and the world, leading to a question of whether Uber should continue in the same way.
Challenges
The Limousine companies were obligated to handle 90% of the industry through pledged coupon labor in New York. This created ad-hoc journeys funded by acclaim cards or currency more problematic. Taxi services typically were priced lower than black car services. For instance, in Boston, the minimum fare was $2.60 for the first 1/7, and taxi drivers in some areas had to undergo special training to operate legally. It was difficult to obtain Medallions due to their cost and their rarity. The poor feedback mechanisms for customers and relative anonymity of service led to complaints about service quality, courtesy, and safety.
Drivers
Aging is an option to Uber; aging adults may find it better to stop driving and opt for Uber transport to their destinations after giving up their keys. Corning is the risk involved since, due to age, they are not able to follow up on everything that is happening. Driver Verifier Option enables an automatic check on a verified driver. The convicts associated with this option are that the driver verifier will detect the behavior when the driver improperly switches stacks.
Competitors
As a stakeholder to Uber, competitors have various options as follows; Unicor Taxi is a versatile and cost taxi solution. The negative side of it is that it is costly and a versatile tax solution. Zoom Taxi Dispatch System is another option that makes it easy to manage your drivers. Its disadvantage is that the driver must be an expert on its use. G2 Deals is another competitor option that needs a smart device for its use due to software usage.
Customers
Flexible-hour-ordering is one of the options for Uber for the customers; its cons may include miscommunication when the customer is not reachable after he makes an order. On some occasions, the client may even fail to answer their call when they are late because they know they have already booked the Uber and thus cannot be left. Safety is another option for Uber customers and can lead to more risky situations in case of discourteous Uber drivers with bad and negative intentions toward their customers.
Conclusion
In conclusion, advanced technology, data connectivity, smartphone invention, and advanced communication have enhanced the emergence and growth of Uber services globally. This has eased the transport sector for passengers, as it is an efficient and flexible transport system. Despite its cons discussed above, it also has many pros associated with it, including its convenience. In addition, it has been able to interconnect many countries improving their economic development.
Reference
Kantar, R., & Fox, D. (2017). Uber and Stakeholders: Managing a New Way of Riding. Transport Economics and Logistics 2, 1-16.