Introduction
Microsoft remains one of the most successful companies in the global computer and software industries. Microsoft’s first core competency is making high-quality products widely available to meet the needs of a large customer base. This category includes Windows, Skype, Office, Visual Studio, and other applications (Jain & Rastogi, 2020). The most formidable global computing competitors offer customers popular services and apps. Microsoft has much influence over different unique organizational capabilities. Microsoft operates in India, with the Corporation having 8000 employees in 11 Indian cities (Jain & Rastogi, 2020). The Indian economy is developing, and the Corporation thrives in a friendly culture.
Pros of Microsoft Corporation
The most significant benefits offered by Microsoft can be identified. The most crucial of these is updating current standards by providing easy-to-use business solutions. It shows that Microsoft’s upper management is always at work refining and releasing new versions of the company’s software and hardware to keep up with the times. The availability of a diverse selection of goods that can cater to both the needs of multinational corporations and the wants of individual consumers is another advantage of Microsoft Corporation. The second advantage is that it allows people with disabilities to participate fully in everyday life. Greater organizational strength as a result of competent management is an additional perk. Microsoft has been able to meet the demands of the ever-changing marketplace while availing of a wide range of affordable and available services and products.
Cons of Microsoft Corporation
There are some disadvantages associated with Microsoft as a business entity. It has dominated the computer software market, which is the most crucial of these advantages. Customers are denied a voice in the selection process as a result. Microsoft Corporation has a firm grasp on the costs of manufacturing its products. It has privacy and security issues to its susceptibility to viruses and cyber-attacks. Users are more likely to be victims of counterfeit software.
Apple Corporation
Apple’s primary focus is creating computers and the accompanying software, hardware, and communication services. Customers are attracted to Apple’s products for several reasons, including the fact that they do not need as much training to use them, the fact that Apple’s gadgets have potent graphics capabilities, the fact that the company’s hardware products have sleek, modern designs, and the fact that Apple’s products can easily connect to and communicate with other computers and networks (Li, 2021). Among the countries outside the US, Apple has a heavy influence and presence in the United Kingdom. As a first-class country with diverse cultures, there is a massive need for Apple services and products that are well-versed with a vast population with a client base of 67 million (Li, 2021). It makes the products and services of the company indispensable, especially in the corporate environment.
Pros of Apple Corporation
Apple Corporation has remained relevant in the market due to its ability to integrate dynamism into its product chain while maintaining elegance and quality. It produces products for different environments to meet user and market needs while having a comprehensive structure for security enhancement and support of various technologies such as artificial intelligence, the Internet of Things, and cloud computing support. Apple has been able to remain consistent with its security and privacy features.
Cons of Apple Corporation
The obligation to distribute costs throughout the organization is one of the negatives. Apple products are unreasonably expensive and inconsistent in how well they work with other gadgets. There will be some additional costs, and it will take some time. It is possible that implementing this suggestion will raise the overall cost. Alternately, executing this change would require restructuring the internal processes of the business as well as its organizational structure.
Conclusion
I would choose Microsoft due to its vast presence and wide range of products and services. Over Apple, Microsoft has a considerable presence almost in all corporate entities, with provisions for seamless integration of platforms across devices across different levels while being affordable. Despite Apple being more secure, the ease of use and availability of most Microsoft software as freeware makes it an intelligent choice. Therefore, I would choose to work with Microsoft for personal and corporate needs at different levels.
References
Jain, S., & Rastogi, V. (2020). Do higher dividend payouts signifies higher operating profits and how does it impact MPs of the firm: an intriguing study of Microsoft Corporation. IME Journal, 14(1), 59-67.
Li, Y. (2021). Apple Inc. analysis and forecast evaluation. Proceedings of business and economic studies, 4(4), 71-78.