Introduction
Any communication while driving a car is very convenient, helpful, and sometimes necessary for the driver and his/her passengers. In addition to traditional cellular communication, important attention has been given to the Internet. For those who need stable Internet in the car, up to 100 Mbps, and a signal without interruptions at speeds up to 200 km/h, one needs to get a professional device that can be immediately built into one’s car. Generally, it is installed in the trunk; thus, it does not take up space in the cabin and does not spoil the interior.
Target Market and Pricing and Distribution Strategy
A vast target audience of the product is determined, including those who provide transport services, such as taxis, buses, and more. It is essential for people who have a long trip ahead, for example, from the airport, when many may not have mobile Internet. Access to the network will raise the prices of the services provided, while overall customer satisfaction is expected to improve. Thus, the price will depend, among other things, also on the equipment and the provider.
Plan for Promotion
When developing advertising activities, the initial emphasis should be on the idea and message for which promotional materials are selected, and not vice versa. A person perceives the main information about the world through vision (Lies, 2019). Therefore, it is important to convey the emotional image of a brand with the help of visual components – a logo, high-quality and easy design of promotional materials (Gretzel & Collier de Mendonça, 2019). In addition, cooperation with transport service providers will help consolidate a well-developed promotion strategy.
Conclusion
A few years ago, Wi-Fi in a car seemed like some fantasy. Today it is a standard technology that no longer surprises anyone. Access to the global network from inside the car helps the motorist and his passengers to be aware of the most helpful information, to be in touch, or to work continuously. So far, not many motorists know how to set up a Wi-Fi hotspot in a car, so investing in the presented product will allow becoming one of the first to spread the innovation necessary for society.
References
Gretzel, U., & Collier de Mendonça, M. (2019). Smart destination brands: Semiotic Analysis of Visual and verbal signs. International Journal of Tourism Cities, 5(4), 560–580.
Lies, J. (2019). Marketing intelligence and big data: Digital Marketing techniques on their way to becoming social engineering techniques in marketing. International Journal of Interactive Multimedia and Artificial Intelligence, 5(5), 134.